PubPixel is a streamlined pixel tracking service for publishers.
PubPixel is designed specifically for publishers who want to track how their content performs when republished by other organizations.
Key Features
- Real-time tracking: Monitor article performance across republisher sites
- Detailed analytics: View hit counts, unique visitors, and republisher statistics
- Article metadata: Track bylines, topics, and publication dates
- Custom reporting: Generate reports filtered by date, article, or republisher
- Easy integration: Simple pixel implementation with WordPress plugin support
How It Works
When your content is republished, a 1×1 transparent tracking pixel is included with the article. This pixel records valuable data including:
- Republisher origin domain
- Article information (name, path, byline, topic)
- Visitor data (IP address, user agent)
- Timestamp and referrer information
Technical Details
PubPixel has two component parts that work hand in hand:
- A Python web application built with Django to generate the tracking pixel, store the analytics, and provide a user interface for viewing the data and running reports.
- A companion WordPress plugin that adds the pixel, along with article content, to a popup form for republishers.
The WordPress plugin works in conjunction with the tracking application to serve a 1x1 transparent pixel and record hits and URLs to a SQLite database.
If you do not have an account, request one from the PubPixel administrator at your organization.